By now, most businesses provide Facebook and Twitter buttons on their website to encourage folks to “follow” them… and that’s great. Both are, obviously, great for interacting with customers. But do not overlook Google Plus or Yelp (as many local businesses do), since they can have an impact on a potential customer’s ability to find you. You may be surprised by how much being reviewed on these sites can impact local search results and map listings.
Every detail on a website counts. Every element is working together to guide the user towards completing an action, such as picking up the phone, filling out a form, signing up for a newsletter, or buying a product. Therefore, as a website owner, you need to ensure your final call-to-action is presented clearly and will encourage the user to do what you want them to do (i.e. convert).